The new Crest brand provides a better dental care experience by making the Crest brand more consistent, unique and easy to understand. By leveraging Crest’s brand recognition, advance performance, clear brand identity, Crest can provide a premium, tailored experience that empowers its consumers and gives them the confidence to embrace new challenges.

Crest can elevate its brand identity by catering to consumers that are looking for the best quality product. These consumers are willing to pay for premium quality products because they have an appreciation for products that are well made, use the best ingredients and just perform. By elevating its brand identity, Crest can focus on expanding their distribution channels to dentistries and lifestyle boutiques.